Me (wondering if I looked up moron in a dictionary if I would see this person's picture): It means the item cannot be bought in stores. It can only be bought from our website.
Genius #2: Are You serious?
Genius #2: Then I would have to pay shipping/handling and all that?
Genius #2: That's the stupidest thing I ever heard.
Really? Then apparently you didn't hear you daughter ask me what online only means.